Daniel becomes easily irritated when Jon speaks. The two men sit on a community development committee in the town where they live. Both are well respected and valued for their participation. They don’t know each other personally even though they have served together for years. Each represents a different constituency, but that’s not the source of their friction.
Relationship marketing is a term coined over twenty years ago and shined a light on the client/customer relationship. Previously, marketing attention was primarily on making the sale, although successful businesses recognized that an on-going relationship with the customer was essential to success. But as business became more competitive customer retention had a stronger place in marketing programs and more resources were put into staying connected to customers.
I’ll be sharing a new tool at the Hancock County Trade Show & Business Conference on Thursday April 24th, 2014 that gives focus to the client/customer relationship and how to navigate it successfully after the sale. For more information, click here.
Okay, that’s a bit of a highfaluting title and since I’m not one for jargon, I won’t use it again. It came out of a conversation with a friend. We were discussing an observation he had, and the two of us were trying to come up with a name for it. Actually, it is descriptive and a message to the listener. So, what does it really mean?
We have a lot of small family businesses in Maine, where owners recognize the importance of building and maintaining businesses relationships. Those relationships are with family, friends, neighbors, and tourists. Success depends on word of mouth marketing and reputation, so good communication is essential.
The Bar Harbor Chamber of Commerce has invited me to present a workshop (click here) on April 1, 2004, Communication: A Key Component to Business. We’ll be in a beautiful location overlooking Frenchman Bay, exploring different communication styles, and discovering what it takes to achieve communication success.