Thinking Out Loud

Relationship Marketing

Relationship marketing is a term coined over twenty years ago and shined a light on the client/customer relationship. Previously, marketing attention was primarily on making the sale, although successful businesses recognized that an on-going relationship with the customer was essential to success.  But as business became more competitive customer retention had a stronger place in marketing programs and more resources were put into staying connected to customers.

I’ll be sharing a new tool at the Hancock County Trade Show & Business Conference on Thursday April 24th, 2014 that gives focus to the client/customer relationship and how to navigate it successfully after the sale.  For more information, click here.

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